The mission of Vaud Terroirs
In the course of the year, Vaud Terroirs and its partners travel to the major trade fairs and shows dedicated to gastronomy, wines and tourism. With tastings, sales, competitions and many other surprises, the Vaud Terroirs stall ensures the canton is promoted to a target market.
In Switzerland and neighbouring countries, the year is marked by events related to local products, wines and tourism. One of the priorities of Vaud Terroirs is to ensure that the canton of Vaud is visible at these events for the general public. Together with its partners, it therefore takes part in some dozen fairs and shows every year, with an attractive, professional stall.
The terroir products have pride of place on these stalls, of course, with tastings in the presence of the producers, competitions, in-depth information and the sale of specialties. The Terre Vaudoise catering service often provides some much appreciated nourishment.
Although Vaud Terroirs focuses on events in German-speaking Switzerland, its key target market, it also takes part in fairs bringing together several cantons and promotional sectors in Vaud. Together with the State of Vaud, it also organises the official presence of the canton in Switzerland and abroad.